Netflix announced in the US on another price increase for subscribers in the US, so two years after the previous increase.
Thus, the price of the ‘regular’ track, which includes access to content with FullHD resolution and viewing of two devices simultaneously, will increase from $ 13 (NIS 44.5) to $ 14 (NIS 48), and the price of the premium track that allows access to content at 4K resolution and viewing up to four devices. It will temporarily increase from $ 16 (NIS 55) to $ 18 (NIS 62). The price of the basic route, which allows access from only one device at a given moment and to content in SD quality only, will remain $ 9 (NIS 31).
The price increase in question is valid for the US only, first for new customers and “in the coming weeks” for existing customers. A spokesman for the company claimed in response to The Verge that the price was set for each country individually and “does not affect or indicate a global price change.”
Rising prices in Israel?
However, the reaction of Netflix that contradicts history: The last time the prices of Netflix rose in late 2018 and early 2019, they came first in several large countries like the US and Germany, and within a few months uploaded rest of the world, when Israel began to experiment in prices in March , June, The price was increased for new customers and at the end of the summer it was also increased for existing customers .
The spokesman added that the purpose of the price increase is “so that we can continue to offer a wider choice of TV and film shows”, noting that “we offer a choice of shows so that people can choose the best price for their budget”.
