Facebook ( Facebook ) today announced a number of changes relating to social network pages and how they are displayed to users. Among other things, the company introduced a new and easier design for navigation, a refresh of the management interface and a dramatic announcement about the removal of the ‘Like’ button on the pages.
“We are bringing the benefits of news flow to pages for the first time,” the company said. “Pages can discover and join conversations, track trends, interact with surfers and connect with fans.”
The changes Facebook has announced on its blog include redesigning the feed feed on the pages in a way that will be easier to navigate. Facebook is replacing likes with a number of followers, which it says “unlike likes, page followers represent the people who can get updates from pages, which helps page owners have a greater indication with their fan base.”
For webmasters, too, Facebook has introduced a number of innovations such as a better ability for permissions and division of tasks among staff. For example, the administrator can define for a particular user which of the permissions he will want to give him to perform a task such as managing ads, content, responding to surfers and messages. There are also new tools that adapt to monitor spam messages, imposters and phishing attempts, in order to provide better protection and security to the page.