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Facebook is reviewing best-in-class flow of Instagram

Jasper Oaks by Jasper Oaks
March 31, 2021
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Facebook is reviewing best-in-class flow of Instagram
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Facebook is exploring a revamp of how photos are displayed on the social network, and beyond a configuration that is much more reminiscent of Instagram (Instagram).

In the current situation when viewing a full screen image scroll down closes the image and returns the user to the previous screen. The novelty, called Popular Photos, actually creates additional images that appear below the image the user opened, with the ability to scroll down to view more images.

The first images to be displayed will be from a friend’s profile, followed by additional recommendations by interests – including photos from commercial companies’ pages.

To keep the flow of images full of text, the description pinned to each image is shortened with the option to expand with a click. The end result, as mentioned above, is quite reminiscent of Instagram as it is by Facebook itself.

Facebook confirms that during October, a limited group of surfers did, in order to test an initial version of the new feature. This experiment is over, but the team is currently working on improved versions of the service, so another experiment is expected to begin soon.

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